A business website in the Philippines typically costs between ₱25,000 and ₱100,000+, depending on how many pages you need and how complex the build is. A simple one page landing site starts around ₱25,000. A multi-page informational website with custom content runs ₱40,000 to ₱60,000. A full e-commerce site or a custom web app with internal tools (dashboards, CRM, self-tracking systems) typically lands between ₱80,000 and ₱100,000 or more.
Wondering why one quote you got was ₱10,000 and another was ₱80,000 for what sounds like the same website? Those numbers are wide on purpose. The real cost of your website depends on what it needs to do for your business, not just how many pages it has. Here’s how to think about it before you get a quote.
Website Design Pricing by Tier
| Tier | What You Get | Typical Cost | Timeline |
|---|---|---|---|
| Landing Page | One page site, ideal for a single offer, event, or service | ₱25,000 | About 1 week |
| Informational Website | Multi-page site with infographics and structured content | ₱40,000 – ₱60,000 | Up to 2 months |
| E-commerce / Custom Build | Online store or custom web app with dashboards, CRM, internal tools | ₱80,000 – ₱100,000+ | 2 to 6 months |
The timeline moves with the complexity. A landing page is a fast build because there’s one goal and one page to design around it. An e-commerce site or custom app takes longer because it involves more moving parts: product catalogs, payment integration, internal dashboards, or tools your team will use daily.
Why a “Cheap” Website Usually Costs You More Later
The most common mistake we see business owners make in the Philippines is choosing a website based on price alone, without budgeting for hosting, maintenance, or the ability to actually update the site later.
Here’s the pattern we run into again and again. A business owner hires the lowest bidder or builds the site themselves using an AI website generator because it looks fast and cheap. AI tools can spin up a site in seconds, but that speed comes at a cost: the structure underneath rarely holds up the way a real website should. Google struggles to find it, and even small changes later become difficult because the code or template wasn’t built for easy editing.
We estimate that 70 to 80 percent of the cheap or DIY sites we’re asked to fix or rebuild were generated this way. The business owner ends up stuck: they can’t update it themselves, the freelancer who built it is gone, and nobody handed over proper access to the hosting and billing accounts.
That’s the real cost of “cheap.” You save money upfront and pay for it later in lost time, lost search visibility, and eventually a full rebuild.
What Should Be Included in Your Website Cost
When you’re comparing quotes, price alone doesn’t tell you much. What matters is what’s actually included. Here’s what we build into every project, and what we’d recommend you ask any web designer about before signing on:
- Pre-development planning, understanding your business, your goals, and what the site needs to do before any design work starts
- Post-development handover, training and a walkthrough so you’re not locked out of your own site
- Hosting and billing set up properly in your name, so you own the accounts, not the freelancer
- A structure that’s actually editable, so future updates don’t require rebuilding the site from scratch
- Search optimization from the start, so the site is built to be found, not just to look good
A lot of cheaper providers leave out the handover and training step entirely. That’s usually where business owners get stuck later.
Case Study: A Local Funeral Service Website
One of our clients is a casket vendor and funeral service company with multiple branches. We built their website for ₱48,000 to ₱60,000, focused on local search optimization so each branch would show up for people searching nearby. You can see the full breakdown of that project on our MCIAGroup Memorial Plan case study.
Within a month of launch, the results were clear. Visitors could see exactly which branch was closest to them, and the website was also handling internal functions, letting staff log into their internal system directly through the site. What started as a website project ended up solving two problems at once: local visibility for new customers, and a working entry point into their internal tools for staff.
That’s the difference between a website built around a template and one built around how the business actually operates.
Costs to Budget for After Launch
The quoted price for your website isn’t the only cost you’ll see. A few ongoing costs are worth planning for from day one:
- Domain renewal, paid yearly, typically ₱600 to ₱5,000 depending on the domain type. A local .ph domain sits at the higher end of that range.
- Hosting renewal, also billed yearly.
- Maintenance, technically optional if you’re comfortable handling it yourself, but we recommend hiring someone for this. Unmaintained sites are one of the most common ways a website ends up crashing or breaking down over time.
- Content updates, if you want fresh blog posts or new content added regularly, someone needs to be responsible for uploading it. That’s either you, your team, or your web partner.
None of these costs are large individually, but they catch business owners off guard when nobody mentions them upfront. Ask about all four before you commit to a provider.
WordPress vs. Shopify: Which Costs Less Long Term
The platform your website is built on affects what you pay after launch, not just what you pay upfront.
WordPress is free, open source software. You’re not paying a monthly software fee, only for hosting, which can start affordably with a local Philippine hosting provider. There’s no percentage taken from your sales. For a business that wants full control over its site and its SEO structure long term, this usually works out cheaper over time.
Shopify charges a recurring monthly subscription (roughly $25 USD and up), and hosting is bundled into that fee. It’s a fast way to get an online store running, but the ongoing subscription cost adds up over the years, and depending on your payment setup, you may also lose a percentage of each sale to transaction fees.
Neither platform is wrong. Shopify can make sense if you want to launch a store quickly and don’t want to think about hosting. WordPress tends to make more sense if you’re planning to grow the site over several years and want to keep more of what you earn. We break down the tradeoffs further in our guide to choosing the best e-commerce platform for a small business in the Philippines.
Is It Worth Hiring an Agency Instead of a Freelancer or DIY Platform?
Platforms like Wix or Shopify, or a solo freelancer, can work if your needs are simple and you’re comfortable managing everything yourself long term. But the tradeoff usually shows up later: limited flexibility as your business grows, no one to call when something breaks, and in the case of many AI-generated or template sites, a structure that’s hard to build on top of.
Working with a team that builds in-house means someone is accountable for the whole lifecycle of the site: the planning before launch, the build itself, and the handover and training after. That last part matters more than most business owners expect going in. A website you can’t update yourself isn’t really an asset, it’s a dependency. We go deeper on this tradeoff in why hiring a Cebu digital marketing agency beats doing it yourself.
Get a Free Consultation
If you’re planning a new website or trying to figure out why your current one isn’t performing, book your free website quote and we’ll walk through what your business actually needs and what it should realistically cost. No pressure, no inflated quote, just a clear picture before you commit to anything.
Not sure a custom website makes sense for your budget yet? Read why off-the-shelf software fails for the same argument applied to internal business tools, see how to turn your website into a salesperson once it’s live, or read how to build a business website that actually makes money for what to prioritize before you brief a designer.
